May 21, 2014

Millenial-minded Pivot seeks network niche

Posted in Business, Entertainment, Politics, Television at 12:46 am by dinaheng

Nine months after giving birth to Pivot, an entertainment network aimed at inspiring Gen-Y viewers to push for social change, network president Evan Shapiro is one happy programmer.

While Pivot (like Netflix) is not rated, Shapiro says viewership is ahead of projections, and advertisers and cable companies are clamoring to get Pivot’s research findings on the coveted demographic every network wants.

To read the complete story in USA TODAY, click here.

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