February 4, 2010

How The Wiggles Became An Empire

Posted in Entertainment at 1:01 am by dinaheng

(CNNMoney.com) — Throw two former preschool teachers, a rock band keyboardist and a singer together and you get the world’s most famous pop band for the toddler set: The Wiggles.

Now in their 18th year, the Australian band has become a global powerhouse in children’s entertainment, earning $45 million annually from live concert tours, albums, TV shows, merchandise and licensing agreements. The bandmates — Anthony Field, Murray Cook, Jeff Fatt and Sam Moran — talked with CNNMoney.com about how they created a kid-friendly empire.

To read the rest of Dinah Eng’s article, click here.

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